Mumbai: According to a report in Economic Times, India’s One Day cricket and T20 teams captain Mahendra Singh Dhoni’s endorsement contract with PepsiCo has ended, putting an end to a contract that lasted for 11 years.
First inked in 2005, Dhoni was a part of several popular campaigns run by Pepsico, for its popular brands like Pepsi and Lay’s chips.
According to ET, PepsiCo said, “At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the hero. The idea will always play the most important role. If there’s a role for the celebrity that helps take forward the idea of celebrating our product, we’re more than happy to taking it further.”
Apart from Dhoni, the PepsiCo ads feature Virat Kohli, Parineeti Chopra, Ranbir Kapoor, and so on, in different campaigns. Dhoni and Kohli have appeared together in a few PepsiCo ads.
Dhoni was rated as one of the highest paid athletes in the world by Forbes Magazine, which said that the cricketer earned a whopping $27 million from endorsements alone, annually.
The ET report says that while Dhoni endorsed nearly 18 brands in 2016, it was down to 10 now.
This now includes PepsiCo, real estate firm Amrapali whose contract Dhoni terminated voluntarily after the company came under fire from the government for not delivering the houses on time, Dabur and Sony TV.