Mumbai: One usually associates gowns with tall Hollywood actresses or lithe fashion models. But the growing fashion sense among Indians has taken things far more ahead. Gorgeous bride in her elegant snowy white gown and the pretty bride maids in their shiny out fits, which too are gowns, have turned the marriage parties pretty smart and trendy. From mehendi days to post wedding filming, dazzling frocks and gowns have began to seize the bride’s dreams. "One of the most significant changes we have seen is the transition from the traditional form of the Indian bridal wear to the more contemporary cocktail gowns and ball gowns," says Designers Shantanu and Nikhil (S & N). The evolving trend has made many Indian brides today to opting for gowns for their wedding festivities, such that everyone from local suburban retailers to couture designers is stocking them in abundance. If the metro cities are having access to international brands and fashion designers, the remaining gets satisfied with Indian designers and regional boutiques. However, the fashion world has no doubt about the sway that internet has had on these sweeping trend. "The reason behind any trend today, be it food or fashion, is the Internet. Anyone with the smart phone or a tablet can see what the world is wearing; for example - a glamorous wedding. Also, unlike before when you would have to ask a friend going abroad to get you international labels, today, everything is available here," elaborates Mumbai based fashion designer Suneet Varma. Designer Tarun Tahiliani has a similar opinion, "An increased need for comfort and awareness of western cuts and structured fit, exposure to images from red carpet events and an overload of imagery on social media have had a role to play in this change." This westernized trend has driven Indian designers to focus more on innovative and novel bridal attire, with special weight on novel gowns and frocks, and they expects this trend to dictate the fashion world too.
Turn your saree into a cocktail dress! I bet you’ve never heard of this! Today I’m sharing with you my little secret- It’s how you can give your saree a complete makeover, just by draping it differently. Wearing your saree as a dress is such a convenient option because you don’t have to go to a store and spend all that extra money, and as a bonus you have a gorgeously draped dress that no one has ever seen! [video id="-qQBXiAK0eE" type="youtube" width="" height="320"]